| The chapter |
Shows you |
Gives you |
1.
What's it all about |
Why plan?
What, why, how, who |
Focus for your plan |
2.
A winning presentation |
How to create a standard document to ease the pain of writing your plan |
The basis for your current and all your future plans |
3.
Making a start |
How to kick off the planning process and get the first words on paper |
The first and last sections of your plan - plus some of what goes in
between |
4.
Know yourself |
How to come to terms with who you are, what you do and how you do it |
A solid description of the business and its people |
5.
Know the world |
How to understand your competitors, customers and operating environment |
Critical competitor analysis and market positioning |
6.
The core |
How to develop a winning strategy and turn it into a plan and objectives |
Objectives, strategy, and your operating plan |
7.
About these numbers |
How to think about the numbers that you need |
Background to the key financial projections |
8.
Getting to gross profit |
How to project sales and gross profit |
Sales, cost of sales, gross profit |
9.
Getting to net profit |
How to estimate operating costs and forecast net profit |
Operating costs, capital spending, net profit |
10.
Funding the business |
How to work out your funding requirements and value your business |
Balance sheet, P&L/income, cash flow, funding, valuation |
11.
Managing risk |
How to use uncertainty to your advantage |
Evidence that you know what you are doing |
12.
Getting it approved |
How to gain approvals and win the required funding |
Approval and funding |
13.
Now make it happen |
How to put the plan to good use
|
A successful business
|
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