The Book – Reviews

"Recent turbulent events in the technology markets have shown the critical importance of conventional business planning. This book provides a comprenhensive, clear and rigorous framework for developing and implementing a business plan that sets out an overall strategy, together with detailed operational and financial plans. Invaluable for both practioners and MBA students alike. This is the guide to buisness planning in rapidly changing times."
Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool."
Peter N. Tan, Senior Vice President, Hambrecht & Quist

"Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier."
Mike Brooke, Entrepreneur and Private Venture Capitalist

"Richard Stutely's clear, no-nonsense writing style, and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber."
Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines

"This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector."
Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd

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